Belgian consumers organisation Test Aankoop (Test Purchase) has really grown in recent years. They're part of Euroconsumers, a publisher of magazines for consumer advice in Belgium, Italy, Portugal and Spain. Euroconsumers is the second largest organisation of its kind, right after Consumers Union in the US.
Expanding their non-profit mission, they were in need of a brand sound as well as a campaign sound. The result: 8 main themes of which 1 is generic and 7 are genre-specific. From Rock to Techno and everything in between! This creates audio branding variety, without losing recognition - thanks to a consistent sonic logo.
Today Agency commissioned us to create this audio branding package.