Before producing or using sound design, you need a solid audio strategy. We do extensive research around your customer persona(s). For the right brand sound on every customer journey touchpoint.
Defining the audio strategy to target your brand persona: | |||
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Personas are present on many touchpoints, each of which has its own dos & don'ts. Especially your digital platforms, it’s the (geo-)targeting & re-marketing age! | |||
Analyzing which sound appeals to your persona. And use these data when creating audio for each of your touchpoints. Making the subjective more objective by combining musical art & science. | |||
This strategy applies to every form of marketing. It involves both your brand sound (for your corporate identity) and your campaign sound (for your sales promotions). Everywhere your audience is. |
Let experts analyse your audio branding and offer advice for enhancement:
From sonic branding strategy to marketing & sales success.
Translating your marketing goals into persona-based branding. Each medium, platform or device is asking for a custom approach.
Let experts analyse your audio branding and offer advice for enhancement: