One of the most respected sources of news in Belgium is VRT, the Flemish public broadcaster. Their multimedia news label VRT NWS needed sonic branding. A prestigious project as the 7-Uur Journaal (7 o'clock news) has a strong viewership. They also have a late-night edition called Laat around 11pm.
VRT's beauty contest was won by PURE Audio. We went to work with TV news branding (which is also being used online). Creating several news themes, including one for late night to adapt to the time and mood. The news audio branding package includes openers and closers, but also topic separators and story beds.