hollandsnieuwe is Vodafone's second brand in the Netherlands. The virtual telecom provider has been active on the Dutch market since January 2011. hollandsnieuwe is a provider of sim only subscriptions. As well as device subscriptions that use the Vodafone network.
They were looking for sonic branding of their television commercials. PURE Audio came up with the campaign sound, consisting of several music tracks. They evolve around a catchy theme that also includes some sung vocals. These often lead to a sing-a-long factor and easy top-of-mind awareness.