The why, how & what of audio branding
how sound accelerates marketing & sales
Mastercard reportedly spent 15 million dollars on a sonic identity. Why? Strong brand sound = more sales revenue. Sonic branding leads to future conversions.
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Audio branding makes you immutable
Two decades of experience in sonic branding strategy. Collected in a comprehensive guide. For you, it's free!
Mastercard about sonic branding
“Sound adds a powerful dimension to our brand identity, and a critical component to how people recognise Mastercard today and in the future"
- Raja Rajamannar, Chief Marketing & Communications Officer
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