An established brand sound can be further expanded. Do you have custom music for specific campaigns? And is it aligned with your audio strategy - proven to appeal to your persona?
Your brand sound is part of your long-term strategy. Your campaign sound supports your short-term tactics. Think of adaptations of your main brand song for a marketing or sales promotion. | |||
Custom music is better than pop repertoire or stock music. Hit songs hold existing perceptions, plus their sync fees are costly & repetitive. And library music can be used by anyone. | |||
Customer intimacy gives you creative flexibility and brand exclusivity. Your sound is yours, and easily adaptable for future updates. Made for you and working for you. |
How sonic branding reinforces your brand, marketing and sales:
Let experts analyse your audio branding and offer suggestions for improvement: