All over the world, WWF takes a stand on preserving nature for wild animals. The World Wildlife Fund has a dedicated program to educate kids. Hoping to get the new generation to take good care of our planet. The Dutch organisation, WNF, was looking for a way to sign up children as a member of the Rangers club.

Optimism

What they needed was a campaign soundtrack to catch and keep the interest of the audience. We imagined that a playful sound would work really well in this context. Therefore, the focus is on fun and infotainment. And not on doom and gloom at all. Optimism shines through in this engaging social media ad.