Vocala creates interactive experiences through smart speakers and other devices that have a voice-command option. They have launched an online store for voice games called Yak Yak Games. Offering a vast collection of content for touchpoints such as Amazon Echo, Echo Show, and Fire TV. Hashtag #sayitplayit!

UI & UX

Vocal experiences are all about sound, but Vocala still missed audio branding for their Yak Yak Games platform. That's where PURE Audio came in. We heard their need for a sonic logo to reinforce their marketing campaigns. As well as specific sound design for the user interface and user experience (UI & UX audio).