hollandsnieuwe is Vodafone's second brand in the Netherlands. The virtual telecom provider has been active on the Dutch market since January 2011. hollandsnieuwe is a provider of sim only subscriptions. As well as device subscriptions that use the Vodafone network.

Laid-back

They were looking for sonic branding of their television commercials. PURE Audio came up with the campaign sound, consisting of several music tracks. They evolve around a catchy theme that also includes some sung vocals. These often lead to a sing-a-long factor and easy top-of-mind awareness.