Brussels Airlines ordered a complete corporate sonic identity. For many touchpoints in their customer journey. As well as their customer experience. So anything from TV commercials to their airplane boarding music. That required a specific approach when developing their audio strategy.

This extensive audio branding for every possible utility starts, like any production, with the basics: the Brussels Airlines sonic logo. Also heard in the 1-hour soundtrack that was designed to be played on board. Have a listen to their brand idents and enjoy the relaxing on-board music.

Apart from their main brand sound, the client wanted variants to be used as campaign sound in thematic ads. Based on our core sound design, we created additional tracks to reflect a variety of moods & styles. Leading to anything from Lounge and Chill to Power and Festival: